Epson’s most recent series of printers, the Epson Artisan series was a strategic initiative to focus on the “Artisan” segment of the inkjet market and reinforce Epson’s prominence in the non-business inkjet market. Epson and Canon have long been favorites for pro-sumers who prefer to print their own photos and projects. The Epson Artisan printer series attempts to reinforce the artistic side of inkjet printers and all-in-one printer /scanners, as well as wide-format printers.